LukeSnedden.com

I’ve just read a Blog on Lateral Action called Tyler Durden’s 8 rules of innovation.

Apart from reminding me what a great movie and book Fight Club is, the post reminded me that Tyler’s ideas are relevant, if you remove the actual smashing people to a bloody pulp idea, his theories can be looked upon as maybe not revolutionary but a balls out version for success. Remember he managed to destroy the worlds financial institutions in a shorter space of time than any fund manager who bundled up mortgage backed securities and sold them as safe and secure investments!

First rule; “No fear. No distractions. The ability to let that which does not matter truly slide.”

This is the rule that really grabbed my attention. “No fear“, if you believe it is right don’t let anything get in your way, “No distractions” don’t let anything allow you to deviate from you goals, “The ability to let which does not matter to truly slide”, I like this part of rule one because this ability to filter information, to get rid of the crap and concentrate on the information that matters. This information will allow you to achieve your goals as you will achieve greater productivity as you will be able to concentrate on the things that truly matter.

Second rule; “No fear. No distractions. The ability to let that which does not matter truly slide.”

Say no more.

Third rule; “I say never be complete, I say stop being perfect, I say let’s evolve, let the chips fall where they may.”
This rule tells us to never be complacent, to always strive to innovate and remember that if you don’t innovate you die! (well, you die faster! see rule eight)

Fourth rule; “It’s only after we’ve lost everything that we’re free to do anything.”

With no inhibitions the greatest innovation occurs. Don’t be disheartened if you haven’t lost everything, (it goes without saying) all has not been lost! If you can harness this rule some of your best work will follow.

Fifth rule; “You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis.”

This is perhaps the hardest rule for me to get my head around. Although I completely understand, the rule is hard for me to live by. I like STUFF and having a job helps you buy the stuff, I think I need to rethink how I let my job define me.

Hold on that is the problem right there; my job doesn’t define me, it is part of me, but it should not be the one thing in which people are able to say “He is a real BANKER”. This has to change.

Sixth rule; “People do it everyday, they talk to themselves… they see themselves as they’d like to be, they don’t have the courage you have, to just run with it.”

I need this courage to change, to throw planning out the window and do something by the seat of your pants, throw the list away and use instinct. Instinct is where the greatest innovation comes from.

Seventh rule; “Sticking feathers up your butt does not make you a chicken.” But it does make you look like an ass.

This rule means just use what you have, don’t try and make yourself something that you are not by wearing a disguise. If you can’t make it without a disguise you won’t make it at all.

“This is your life, and it’s ending one minute at a time.”
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